I’m a UX designer who believes in big & small data combination. Human behavior fascinates me, and I enjoy leaving a mark with people through my designs. 

I take pride in providing great user experiences, ensuring that the user flow and business model make sense, and having fun in the process.   My ambition is not only to achieve the clients’ desire, but to help define what should be desired, by whom and why.  I seek the potential of digital transformation for business in the age of connectivity.

I lived across Taiwan, California (6 yrs), and the Netherlands (6+ yrs).   I'm experienced working with cross continental SCRUM teams in the role of UX lead.  In the past I've worked for several global companies: a digital design agency, an IT consultancy and a smart device manufacturing group. Next to my regular job I'm co-founder of a startup for medical devices.